Now imagine having all your essential data “ingredients” in one place — service tickets, transaction histories, interaction logs, emails, and chat transcripts. And from that central location that’s securely accessible 
 to all, your teams could customize self-service options, tailor communications, and initiate proactive workflows. The results? 
 Faster issue resolution. Services, adapted to customer needs in real time. And a customer service transformation from a cost center to a revenue driver. All this is possible right now, through data activation, the process of making unified data accessible to all your service teams via one centralized CRM.